By: Derek Amidon – CEO, GISI Consulting Group

The only thing we can count on is uncertainty. This has always been true, but it feels particularly acute right now. From political shifts to economic pressures and new regulations, the landscape in which businesses are operating is in constant flux. As in the past, however, it’s how we react that will define who thrives and who falters.

I’ve seen firsthand how firms can create opportunities from an unpredictable market. The key is leadership and execution. You don’t need to outperform the entire economy to win – you just need to outperform your competitors. Success in these turbulent times comes down to focusing on what you can control, doubling down on your strengths, and having the courage to make bold decisions. Here are five strategies that businesses can use to come out on top in uncertain times.

1. Know Your Levers

One thing I’ve learned over the years is that you can’t afford to get lost in matters beyond your control. If it’s not helping you lead your business or make better decisions, it’s distracting you. Focus on the levers you can pull – overhead costs, project management and delivery excellence, client expectations and relationships, and the capability and quality of your staff.

2. Keep Your Client at the Center

Clients are the foundation of your business. No matter how chaotic or noisy the environment is, keep their needs front and center. Staying aligned with your client’s goals will always result in a clear direction.

3. Grab onto Technology

We live in an era rich with possibilities for those who recognize them. AI and automation are more than convenient tools – they are essential to improve efficiencies and free up time. Embrace technology as a resource that will allow you to do more with less.

4. Invest in Your Team

Performance-based compensation isn’t just about rewarding employees; it’s about aligning incentives with the success of the firm. Your best people will always rise to the occasion, bringing new ideas and energy and finding solutions that will propel you forward. Reevaluate your compensation strategy and ensure the people who contribute (not just the staff you see every day or who have the loudest voice) are appropriately and inspirationally rewarded.

5. Take Action

Action is everything. In times of uncertainty, the firms that excel are the ones that maintain a sense of urgency, clarity, and focus. Gather your key teams (operations, HR, finance, sales) into a command center, and get to work. Meet frequently, track progress, and make decisions fast. Hold everyone accountable for action, keep the pressure on by leading from the front. The competitive advantage lies in finding opportunities that others miss – or fail to act on as quickly as you.

A shifting world may feel daunting, but it’s also very likely a time of immense opportunity. The companies that will thrive are the ones that embrace uncertainty and use it to their advantage. Don’t wait for perfect clarity or low risk – this is the moment for bold, strategic action, when the greatest rewards await those willing to move first.